I think it's an unethical way of marketing to children, who often waste too much time reading comic books instead of their schoolwork.
LMAO, dude kids dont read comics anymore. The comic industry is trying desperately to get kids back b/c they simply aren't there due to the fact that comics aren't written for kids. It's been like this for years.
Also to the thread starter, A v Xmen sucks, like it's really not a good event, it's basically Civil War all over again except Civil War was good.
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