Other than just selling advertising spots?
A Time study found that an average 3 hour NFL broadcast only has 11 minutes of game time...that's right, 11 minutes out of a possible 180 minutes. That is less than 10% of the broadcast.
So if American football isn't a sport, what is it? Why do people watch it and in particular, the SuperBowl, just so they can sit through hours of advertising and rubbish performances? Why not just go to a concert? Or watch ads online?
More importantly, why do American sport fans, actual sport fans, hold it to such a high level?
A Time study found that an average 3 hour NFL broadcast only has 11 minutes of game time...that's right, 11 minutes out of a possible 180 minutes. That is less than 10% of the broadcast.
So if American football isn't a sport, what is it? Why do people watch it and in particular, the SuperBowl, just so they can sit through hours of advertising and rubbish performances? Why not just go to a concert? Or watch ads online?
More importantly, why do American sport fans, actual sport fans, hold it to such a high level?
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