Originally posted by Oldskoolg
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However good he is or isn't in the ring the kid gets more eyes on him when he's not fighting than most title holders get on them during their fight week.
I also think he's smart enough about media sh^t not to hype fights as next that he's not willing to take next. It's a bad look for his brand. At a bare minimum you wanna build a rivalry for the near future that you intend to land in the ring soon even if it's not next next. So the long game of this "hustle" ain't very long.
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