Ali did it, with great success professionally and financially.
Same for Floyd. Same for Conor in MMA. Covington doing it as well, though not on the level of those 3 financially.
The heel role sells. Why doesn't anyone in boxing realize that, and capitalize on it?
Broner was trying to do it, he just wasn't quite good enough to pull it off. That and Maidana, as he proved vs Floyd, was not exactly an easy matchup.
Who could/should start being the heel?
Same for Floyd. Same for Conor in MMA. Covington doing it as well, though not on the level of those 3 financially.
The heel role sells. Why doesn't anyone in boxing realize that, and capitalize on it?
Broner was trying to do it, he just wasn't quite good enough to pull it off. That and Maidana, as he proved vs Floyd, was not exactly an easy matchup.
Who could/should start being the heel?
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