Among the greatest benefits of the current deal in place between Premier Boxing Champions (PBC) and Fox Sports is the cross promotion that boxing enjoys, especially during National League Football (NFL) games. Errol Spence and Danny Garcia are two boxers who've benefited from that collaborative effort, coming from major sports markets that happen to represent one of the NFL's fiercest rivalries. Spence's Dallas Cowboys and Garcia's Philadelphia Eagles have seen better days, yet both remain deep in the hunt in the mediocre NFC East while the two boxers vie for supremacy in a much stronger welterweight division.
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