Delaying their main event until after 10pm ET, will probably give them a small boost, when the finals come out, from people who tuned in expecting to see their local news. However, since those are mostly old people, their demographic numbers will continue to underperform. Even golf was able to kick boxing's ass with relative ease getting 5x more young male viewers.
Delaying their main event until after 10pm ET, will probably give them a small boost, when the finals come out, from people who tuned in expecting to see their local news. However, since those are mostly old people, their demographic numbers will continue to underperform. Even golf was able to kick boxing's ass with relative ease getting 5x more young male viewers.
So they need to trick people into watching boxing by pretending it's the local news?
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