How would he verify? Break into the DAZN offices and tweet a screenshot of the subscription numbers from an office computer?
Originally posted by lieutenant
Coppinger has turned into a publicist. He was one of the first to tweet about DAZN seeing subscription sign ups spike after the UFC fight. He doesn't verify, he just blurts it out like a publicist would.
If someone within PBC wants to inflate the numbers, they'll feed Coppinger fake numbers and he'll parrot it to the world on Twitter.
Fox doesn't release official numbers, if they were doing great you'd imagine they'd be shouting about it from rooftops.
Maybe it’s not covering ass, maybe it’s reporting what a source told them about an estimate.
And what were the final spence-porter numbers? Oh yeah, that’s right, it was never reported.
Originally posted by Bob Haymon
Within 48 hours of the Spence-Porter fight he was saying it was tracking to do nearly 350k. A few weeks later with more data available other sources estimated the final number of buys was well under what he claimed. They always use words like "tracking" or "trending" to cover their ass, kind of like when Schaefer claimed Spence-Garcia was trending over 1 million buys. Final estimates also had that fight doing well under what it was trending towards.
That's really not how it works at all and I say this as someone who ran his own PPV this month.
What happens is the media gets preliminary numbers from DirecTV and Dish within a week of the event. Based on decades of data, they are able to accurately extrapolate the satellite numbers to predict the cable numbers. This is done because it can take months to get the real cable numbers.
Then add a 10% bump to account for digital orders (in this case, Fox Sports app).
That is how the media gets their estimates. From sources at the satellite companies, which are then put through a formula to get a fairly accurate estimate of what the final number will be.
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