DAZN And LeBron James Reteam For Canelo Alvarez-Sergey Kovalev Docuseries

[andocom]

This type of promotion should have been done when they first started in boxing. Over 300 million invested in Canelo around 100 million in Golovkin plus their other fighters. There was no real promotional push prior to this.

Dazn isn't offered in my region so maybe I wouldn't see it anyway but it doesn't seem like they actually do that much promotion huh?

As you point out with the money they are spending it would seem a no brainer to produce more content around them. Like a Canelo or GGG fight is costing them what, $15M - $30M for basically one hours content, surely $50K - $100K, maybe less for a couple hours of content around the fight leading up to it makes sense.

That seems to me to be what MMA does a lot better, not the fights but the ecosystem around it, the other content, the podcasts, interview shows etc. Half the boxing content that is around is just so pathetically amateur its embarrassing, maybe its a cultural thing but the 80s era mixtape graphics, zero production, split screens with dudes smoking blunts shilling for particular promoters, sweet jesus.

With the money in boxing why they don't spread a tiny fraction of it around a little more to produce more content and increase engagement is a mystery to me.

[bigdunny1]

Where was GGG's docuseries? lol Every Canelo fight on DAZN has had them. DAZN knows GGG won't draw subscribers with or without it so why spend the money on him.