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"What if" is the question higher minds tend to ask all the time because everything isn't black and white, and there's always a shade of grey somewhere. Now, that the acting, fake posturing and smoke is clear - let's discuss the fight.
The biggest question is: who benefits the most from the whole ordeal? We know it's not Ruiz because he's basically just a pawn on the grand chessboard. The only way Ruiz becomes a winner is if he can do it again in Saudi Arabia (which I honestly doubt).
That leaves us with DAZN, Matchroom, Skysports and AJ.
DAZN biggest target in the US market is the Mexican population. Funnily enough, Mexicans mostly aren't fans of American football. So, college football, NFL and all that crap won't stop them from watching. Regardless of what time the fight is in the US - Mexicans are going to tune in. And that's a win for DAZN since it won't be breaking the bank to the broadcast right.
Matchroom gets the big chance it has been waiting for to open a new frontier in a very lucrative market. Hearn has been talking about this possibility for at least 2 years now, with Dubai, as the main target. And what a way to start with a big **** by taking the biggest fight in heavyweight boxing since Tyson vs Lennox Lewis there. It's a win for Matchroom. Dubai is next and AJ will be headlining a big fight there next year.
Skysport gets another opportunity to break its current PPV record of 1.5million buys set by AJ in 2017, without spending much. If it had been in the UK, Skysport would've had to cough up the entire budget for the fight. However, that isn't the case here. A big win for Skysport. I'm projecting 2.5million buys.
Anthony Joshua the moneyman also gets an opportunity make his fat bank account become yank-esque obese, while becoming a superstar in the US via a dominant performance in Saudi Arabia. A big win for him. Beating Ruiz the first go round wouldn't have done that. And since Wilder has tied himself up till 2021 - it also keep the AJ momentum going, while keeping him busy.
It's on - tune in on Dec. 7 when history would be made in the desert of Diryah, Saudi Arabia. Let's break all viewing and PPV records. I'm about to book my camel, kaftan and turban. Alhamdulillah!
The biggest question is: who benefits the most from the whole ordeal? We know it's not Ruiz because he's basically just a pawn on the grand chessboard. The only way Ruiz becomes a winner is if he can do it again in Saudi Arabia (which I honestly doubt).
That leaves us with DAZN, Matchroom, Skysports and AJ.
DAZN biggest target in the US market is the Mexican population. Funnily enough, Mexicans mostly aren't fans of American football. So, college football, NFL and all that crap won't stop them from watching. Regardless of what time the fight is in the US - Mexicans are going to tune in. And that's a win for DAZN since it won't be breaking the bank to the broadcast right.
Matchroom gets the big chance it has been waiting for to open a new frontier in a very lucrative market. Hearn has been talking about this possibility for at least 2 years now, with Dubai, as the main target. And what a way to start with a big **** by taking the biggest fight in heavyweight boxing since Tyson vs Lennox Lewis there. It's a win for Matchroom. Dubai is next and AJ will be headlining a big fight there next year.
Skysport gets another opportunity to break its current PPV record of 1.5million buys set by AJ in 2017, without spending much. If it had been in the UK, Skysport would've had to cough up the entire budget for the fight. However, that isn't the case here. A big win for Skysport. I'm projecting 2.5million buys.
Anthony Joshua the moneyman also gets an opportunity make his fat bank account become yank-esque obese, while becoming a superstar in the US via a dominant performance in Saudi Arabia. A big win for him. Beating Ruiz the first go round wouldn't have done that. And since Wilder has tied himself up till 2021 - it also keep the AJ momentum going, while keeping him busy.
It's on - tune in on Dec. 7 when history would be made in the desert of Diryah, Saudi Arabia. Let's break all viewing and PPV records. I'm about to book my camel, kaftan and turban. Alhamdulillah!
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