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Part of a large Bloomberg story on DAZN this morning talking about how they are going after the NFL Sunday ticket package.
https://www.bloomberg.com/news/artic...-biggest-sport
Baseball Push
DAZN’s U.S. push began when it won rights to 100 boxing matches a year and it’s been streaming fights since December. In April it added Major League Baseball with coverage that excludes live games but takes viewers to all the major ball parks for updates.
Baseball has brought it thousands of new subscribers, according to a person familiar with the company’s plans, who asked not to be identified discussing internal figures.
Sports business commentator Yannick Ramcke said while baseball hasn’t driven meaningful subscription growth for DAZN, it has allowed the company to strike up relationships with major sports leagues before the next live rights come up for sale.
“You don’t just show up at the table and get your hands on them,” said Ramcke, who writes the offthefieldbusiness.de blog.
DAZN has grown by offering streamed sports for less than the prices typically charged by traditional pay-TV broadcasters. That’s brought it more than 4 million subscribers globally, of which around 1.2 million are in the U.S. Local sports streaming platform ESPN+, owned by Disney, has around 2 million subscribers.
https://www.bloomberg.com/news/artic...-biggest-sport
Baseball Push
DAZN’s U.S. push began when it won rights to 100 boxing matches a year and it’s been streaming fights since December. In April it added Major League Baseball with coverage that excludes live games but takes viewers to all the major ball parks for updates.
Baseball has brought it thousands of new subscribers, according to a person familiar with the company’s plans, who asked not to be identified discussing internal figures.
Sports business commentator Yannick Ramcke said while baseball hasn’t driven meaningful subscription growth for DAZN, it has allowed the company to strike up relationships with major sports leagues before the next live rights come up for sale.
“You don’t just show up at the table and get your hands on them,” said Ramcke, who writes the offthefieldbusiness.de blog.
DAZN has grown by offering streamed sports for less than the prices typically charged by traditional pay-TV broadcasters. That’s brought it more than 4 million subscribers globally, of which around 1.2 million are in the U.S. Local sports streaming platform ESPN+, owned by Disney, has around 2 million subscribers.
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