I would rate it A+. There is no point in spending a lot of money on promotion for a fight that isn't going to sell well. ESPN are doing the right thing here.
Rate Espn ppv promotion skills
Collapse
-
-
Comment
-
Comment
-
Crawford is one of the two biggest stars of TR. I don't get this thinking one bit. They obviously would want the PPV to do as well as it could. And this PPV has some big implications on where the Spence fight will take place at and who the A-side will be.
I don't think this is it. I listen to Evan Rutkowski's podcast and he is a consultant for this PPV and said they did some nice hit features for the fight that will be released the week of the fight. Since most PPVs are bought a day before the fight or the day of the fight, they want to push it hard in the final few days.
And LIS, ESPN has UFC PPVs to worry about as well. They can't push the Crawford/Khan PPV more than the UFC PPV that takes place a week earlier. So right now the UFC PPV has the attention in terms of combat sports for this week and then starting Sunday or Monday it will be go time for Crawford/Khan promotion.Comment
-
More likely that Khan asked for too much to put it on regular ESPN or even ESPN+. Word is Khan is receiving anywhere from 5-6M, likely closer to the latter, so you know Crawford will get getting around the same.
Now, they were supposedly willing to put Wilder on ESPN+ against Breazeale, and he was set to make 12.5M. So if that is the case, technically they could have put Crawford/Khan on ESPN+ as well, no?Comment
-
Cause they can't afford to pay purses for Crawford and Khan without a PPV revenue stream. I think that if ESPN thought that spending a bunch of money on promotion would significantly improve PPV buys they would be doing it. They are doing the smart thing by keeping promotional spending to a minimum.Comment
-
Or that they simply can't with having the UFC PPV a week prior? I mean what are they going to do, spend weeks promoting this fight and not the other UFC PPV? Only so much time and effort you can allocate towards combat sports, and it is clear that the UFC is priority number one for ESPN.Cause they can't afford to pay purses for Crawford and Khan without a PPV revenue stream. I think that if ESPN thought that spending a bunch of money on promotion would significantly improve PPV buys they would be doing it. They are doing the smart thing by keeping promotional spending to a minimum.
I'm really interested in seeing the PPV buys for this fight though. I want to see if ESPN truly does help increase the number of buys or if that is just a myth? I've yet to see any data backing that up for the UFC PPVs, but maybe ESPN helps this PPV out greatly.Comment

funny stuff but true.
Comment