Report: Spence Garcia does 360,000 buys

[Redd Foxx]

Learned a very important lesson many years ago.

What sells tickets (and PPV) is the fans' imagination. Doesn't matter if a fight is a mismatch or is going to suck. Do you have a storyline that will cause fans to imagine outcomes they consider can't miss?

Even if intellectually we know the good big man beats the good small man 99% of the time, Mikey was so confident. This secret ***** in the armor he'd discovered. What could it possibly be? What was this weakness he discovered? Can Mikey do what Mosley did jumping two classes?

You also has Fox pushing this thing like crazy. Like literally six hours a day on FS1 and six hours a day on FS2 for six weeks.

****, even I knew Mikey had no chance and Fox got me so excited I bought the fight! Granted, I split it with a couple buddies, but it's still the first fight that's going to be on my cable bill since maybe Lewis vs. Tyson?

True, and Canelo vs Chavez was a great example of this. A Canelo win was a foregone conclusion but it was the right weekend, the right vibe, right marketing, and the sales figures blew my mind. I bashed that fight up one side and down the other but I remember being at the gardening store with my wife that afternoon and multiple people were talking about Chavez vs Canelo. That's when I realized that fight was about much more than being a competitive boxing match. Sometimes it's just about the event.

[bulldognyc]

PBC has been at this long enough now to know exactly what they’re doing. With plenty of ppv experience through Mayweather, they know what the promotional side takes to sell a fight. Those are just about the numbers boxing people thought it do. Good for them. Tough guys deserve credit.

[Jsmooth9876]

So all 3 of the PBC PPV equaled one Canelo-GGG PPV

Good for them.

Stop riding promoters and networks ****s

[N/A]

True, and Canelo vs Chavez was a great example of this. A Canelo win was a foregone conclusion but it was the right weekend, the right vibe, right marketing, and the sales figures blew my mind. I bashed that fight up one side and down the other but I remember being at the gardening store with my wife that afternoon and multiple people were talking about Chavez vs Canelo. That's when I realized that fight was about much more than being a competitive boxing match. Sometimes it's just about the event.

A lot of what that fight had going for it is Mexican fans always wondered what it would be like if Canelo fought Chavez Jr, but they never thought it would happen. When you deliver a fight people never thought they'd get, they go nuts. Look at Mayweather vs Pacquiao. So long went by, people finally accepted it would never happen, then as soon as people gave up, they delivered the fight and the hype was beyond anything we'll ever see again.

The psychology of a PPV is really unlike anything else. Because it's not just that you have to convince someone to buy, but you have to reach people who would never buy, but would watch if someone else was buying. Then generate enough chatter that the buyers and the chippers coordinate. It's a fascinating social construct.

[R.KHLMS4LIFE]

Most people that bought it were Hispanics supporting garica. Spence vs Thurman might do those numbers and Spence vs Crawford would do 5-600k buys but not a mill no one touching a mill plus ppv in boxing except wilder vs AJ canelo vs GGG, and several other fighters including a canelo vs spence. Plus Mayweather vs pacquiao would do more than a million ppv. Though I like the matchup Thurman vs pacquiao would do more than 500k buys but less than a million

[Luilun]

I say about 250,000 were Mexicans cheering Mikey

[Feint First]

Kudos to Spence and Garcia. Wow, more than double lil g's first ppv and SEVEN TIMES Crawford's first PPV. Spence well on his way to becoming one of the biggest draws in boxing, if not already the #3 biggest draw.

Errol "The Truth" Spence Jr clearly the A-side vs. Terence "50k ppv" Crawfish, just like Mikey Garcia now clearly the A-side vs. Vasiliy "never headlined a ppv-worthy fight" Lomo.

After Spence disposes of Porter, Crawford, Thurman (if Runtime ever sacks up), Spence vs. Canelo at Cowboys Stadium will be absolutely BANANAS

[Thuglife Nelo]

Good point. DAZN spends a lot of money while the PBC actually makes money.

Even immigrants whom spend their life savings or get bank loans just to run a convenient/liquor store and sell alcohol and chips to people is effective. Investments go a long way. Puts their kids through college.

[Clubber Pac]

Good point. DAZN spends a lot of money while the PBC actually makes money.

I don't see that changing for awhile, even with the uptick in pricing.

DAZN's model is built to generate a profit years from now, not right now, works for companies like Facebook, not DAZN