Stephen Espinoza understands the angle Oscar De La Hoya and Eddie Hearn have taken in predicting the death of pay-per-view boxing. Showtime's president of sports and event programming just hopes consumers realize it's a gimmick to promote the development of DAZN, the new streaming service with which De La Hoya and Hearn are affiliated. One of DAZN's significant sales strategies is pushing that it costs $9.99 per month, yet it will offer fight fans pay-per-view events on occasion for the relatively low cost of a subscription service.
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