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the current promotional and distributional landscape in boxing. It used so easy 10 years ago with top rank/goldenboy/some neglibile players then HBO on the distributional side. I'm struggling to get my head round the state of things now. What is DAZNs end game?, to rival showtime or soon sign fighters to promotional and distributional deals similar to the ufc model.
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DAZN essentially wants to achieve an “x” amount of subscribers to guarantee an “x” amount of consistent revenue, but boxing is just part of the service along with many other sports.
A comparable example in a more niche market is what Vince McMahon done with WWE. They severed ties with the large majority of PPV providers and now show they’re “PPV’s”/Special Events on their own streaming network for just $9.99 per month. I think there goal was to achieve around 1 million consistent subscribers in order for it to be considered financially successful, which they did rather quickly.
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