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This is guerrilla marketing, and it works, but not all the time. It can either make your organization well known either destroy your reputation. So, you need to be careful when you do this technique. Sometimes, your reputation does it instead of you. I wouldn’t choose this technique for event promotion. It might not reach the target audience. Anyway, this kind of technique in this specific case needs also be supported by other methods. It might be costly, but in marketing, you don’t need to spend a lot all the time to get the expected result. I recently found this website findfocus.net . The guy there also talks about marketing techniques and their possible costs.
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