Originally posted by BufordTannen
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Comments Thread For: Arum: Linear/Stream Combo Gives ESPN Advantage Over DAZN
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Originally posted by Lemonhead_Jeff View PostESPN can promote ESPN events on any of their channels,
and probably on other Disney-owned channels,
but DAZN can also buy advertising on TV, magazines, radio,
websites, and elsewhere. They already seem to be doing
a reasonable job of promoting their service as I've recently
been seeing many television commercials for DAZN in Canada.
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Right now where we are Bob's not wrong. But how people view sh^t is changing more & more & I think his advantage right now might not be an advantage in 12 months or 24 months or somewhere along the line moving forward.
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DAZN has been promoting their shows on Sunday Night football games on NBC along with other networks. They are promoting just fine, but of course ESPN has the advantage of being on a MUCH larger platform and having lead ins like NCAA football games. When it comes to marketing and the promotional aspect of it, DAZN is doing a really solid job.
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Bob's right, the combination of a linear platform at ESPN, combined with a streaming service ESPN+, gives his company the clear advantage of DAZN, which is strictly a streaming app.
Streaming alone will bring to an end the nonstop PPV's and yes, it is the future. It may take another decade to relegate all linear platform as irrelevant.Last edited by factsarenice; 10-20-2018, 12:51 PM.
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Originally posted by boxingitis View PostDAZN has Canelo and Joshua. U already know who is the number 1 network in boxing.
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Dazn only has steaming,everyone can't steam,that is BOB's point ESPN is on tv also,no buffering.
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