Because he looks the part. He has sponsorship with maximuscle, he's good looking (sort of), has a great physique and behind Gorman and Dubois he is the only prospect Frank Warren has who might be marketable. He seems a nice guy and his team certainly like to act like they're hot ****.
The problem is nobody is falling for that crap. It worked with Anthony Joshua because he took risks and fought the top competition. People recognised that and became fans. He fought Whyte.
Yarde refuses to fight Buglioni, Johnson, Buatsi or Buglioni even at this stage of his career. Nobody is going to get behind him and I fear the damage to his reputation is already done.
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