Oscar De La Hoya doesn't pay Gennady Golovkin's marketing campaign any mind. Much has been made about the Kazakh knockout artist's "Mexican style" in recent years, more than ever since his controversial draw with Canelo Alvarez last September. The undefeated middleweight champion's seek-and-destroy approach has endeared him to boxing fans from various countries, but promoting his "Mexican style" has targeted a particularly large, loyal demographic that follows the sport.
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