How on earth did pbc fail?

[animelive]

If you pay millions to fighters who don't earn millions, you create divas, not boxers. People in general are turned off by divas who can't back up their claims. There is a reason why the biggest boxers of current times were all paid **** when they first started out. First you have to create the market before signing cheques.

[Cadet Bonespurs]

No one ever got excited for a PBC fight - atleast not anymore. Boxing is all about the hype, not the end product. PBC failed to create any.

[Mr. 29K]

Bruvas can’t afford cable! That’s why

[OnePunch]

DAZN is likely going to cost more than SHO. SHO has almost all of the top American fighters and DAZN is likely going to have very few. SHO already has tens of millions of subscribers in this country and DAZN has none.

SHO would appear to be in a much better position than DAZN. SHO has decades of boxing history in this country, is already established, at a lower price point, with dozens of top American boxers. As long as Haymon sticks with Showtime, it's going to be difficult for DAZN to make much of an impact in the US on the back of boxing alone. DAZN's success or lack thereof will depend on getting the rights to one of the major sports leagues here at some point.

Neither Showtime or DAZN are looking at boxing as their main offering. Its basically just a door prize for their subscribers.

Showtimes meat and potatoes is original series like Homeland and Ray Donovan, as well as movies and other programming.

DAZN is looking at a myraid of sports offerings, with boxing being only 1 of them.

To act as if boxing is a make-or-break entity for either company is simply incorrect.

[OnePunch]

As for why PBC is "failing", its pretty simple. When you blow through your seed money with reckless abandon, have all the assets owned by other entites, and devalue your content by not just "giving it away", but by actually PAYING broadcasters to show it, well its no mystery why it hasnt turned into some smashing success.

And before people chime in with "but but but showtime doe" remarks, remember, that was NEVER the model for PBC. It was always supposed to eventually be advertiser supported on "free" tv. Rattling a tin cup for Showtime or HBO money is the model of the past, not the future. Myself and many others said from the beginning that high-level events are not sustainable on advertiser driven outlets, because of the uncertainly of the length of the events. Its impossible to guarantee advertisers the exposure they are buying when the event could be over in 90 seconds. It just doesnt work. It works on ESPN or Telemundo level events where people are just watching boxing (regardless of who is fighting) , but thats it. But of course we were called haters, etc.......

[uppercut510]

how exactly did it fail?

[RoyJonesJrp4pno1]

PBC failed for a couple different reasons. Haymon's strategy seemed to be to blow a bunch of money on time buys hoping that a network would offer them a long term deal but this never materialized. Having the fights on a bunch of different networks at irregular times made it hard for many fans to follow. I think Haymon also signed too many fighters so a lot of guys were left inactive and some fighters were placed in mismatches and "showcase" fights that did nothing to advance their careers. He also wasted a lot of money on pointless ambience stuff like fancy lighting, ring walk ramps, and Hans Zimmer music. All in all PBC was executed pretty horribly. Haymon did a nice job swindling those hedge fund guys out of their money but he didn't end up accomplishing much. "Free boxing doe".

Agreed.
In addition to this they never built up any fights.

Casuals had no interest in watching the fighters fight again because there were no rivalries for the most part.

[RoyJonesJrp4pno1]

Neither Showtime or DAZN are looking at boxing as their main offering. Its basically just a door prize for their subscribers.

Showtimes meat and potatoes is original series like Homeland and Ray Donovan, as well as movies and other programming.

DAZN is looking at a myraid of sports offerings, with boxing being only 1 of them.

To act as if boxing is a make-or-break entity for either company is simply incorrect.

Boxing is far more important to DAZN than Showtime.

[Outwest Exp 355]

Last I checked PBC is still in business.

[OnePunch]

Boxing is far more important to DAZN than Showtime.

maybe, maybe not. Until we know what the rest of their content offerings look like, nobody can know for sure.

I do think they have a pretty steep hill to climb though. Assuming a $10 a month fee, they would need 12.5 million unique subscribers just to cover the reported $125 million per year boxing investment......

Thats not an easy task by any standard