How on earth did pbc fail?

[Rubber Ducky]

He had the money and he secured the fighters but what he got wrong was the format. He was using an out dated method you can't go back to the terrestrial TV days because today even they are struggling to garner an audience with all the competition from other formats and media.

To put it in laymen's terms imagine a promoter got 1 billion, signed Joshua, Canelo, Mayweather and every other cash cow then stuck them on closed circuit TV in cinemas and casino's like they did for big fights in the 80's before PPV.

People now don't sit down at an allotted time to watch a show, they stream, they binge watch. Sports obviously is slightly different but I think many people stream fights rather than pay for them on cable and if there was a cheap alternative to stream fights much like there is for TV you'd likely see a move towards these platforms in high numbers like we've seen with Netflix, Amazon prime, Hulu etc for regular content. Even my parents who are pensioners stream content, it's the way forward, terrestrial TV has had it's day and that's where Haymon went wrong.

[Holler]

He had the money and he secured the fighters but what he got wrong was the format. He was using an out dated method you can't go back to the terrestrial TV days because today even they are struggling to garner an audience with all the competition from other formats and media.

To put it in laymen's terms imagine a promoter got 1 billion, signed Joshua, Canelo, Mayweather and every other cash cow then stuck them on closed circuit TV in cinemas and casino's like they did for big fights in the 80's before PPV.

People now don't sit down at an allotted time to watch a show, they stream, they binge watch. Sports obviously is slightly different but I think many people stream fights rather than pay for them on cable and if there was a cheap alternative to stream fights much like there is for TV you'd likely see a move towards these platforms in high numbers like we've seen with Netflix, Amazon prime, Hulu etc for regular content. Even my parents who are pensioners stream content, it's the way forward, terrestrial TV has had it's day and that's where Haymon went wrong.

Bingo.

Netflix and now Amazon Prime are now mainstream. The landscape is changed and any attempt to recreate the old model is likely doomed to failure.

[Holler]

... it's not about DAZN "per se", or ESPN+ or any other streaming platform... it's about paid streaming services vs big TV channels...

Yes, that's what I meant by the model being flawed, apologies if I was unclear.

[MDPopescu]

Yes, that's what I meant by the model being flawed, apologies if I was unclear.

... you were clear enough... but it's not only about PBC business model...

[Ray*]

Have they failed? I didn’t get that memo lol.

[N/A]

That said, the model looks flawed to me. Content is king but you need the right platform to distribute it. DAZN may fail but the model looks far better suited to the modern broadcast landscape than the PBC format, at least as I understand it from the outside.

DAZN is likely going to cost more than SHO. SHO has almost all of the top American fighters and DAZN is likely going to have very few. SHO already has tens of millions of subscribers in this country and DAZN has none.

SHO would appear to be in a much better position than DAZN. SHO has decades of boxing history in this country, is already established, at a lower price point, with dozens of top American boxers. As long as Haymon sticks with Showtime, it's going to be difficult for DAZN to make much of an impact in the US on the back of boxing alone. DAZN's success or lack thereof will depend on getting the rights to one of the major sports leagues here at some point.

[Holler]

DAZN is likely going to cost more than SHO. SHO has almost all of the top American fighters and DAZN is likely going to have very few. SHO already has tens of millions of subscribers in this country and DAZN has none.

SHO would appear to be in a much better position than DAZN. SHO has decades of boxing history in this country, is already established, at a lower price point, with dozens of top American boxers. As long as Haymon sticks with Showtime, it's going to be difficult for DAZN to make much of an impact in the US on the back of boxing alone. DAZN's success or lack thereof will depend on getting the rights to one of the major sports leagues here at some point.

Well yes, one issue I've seen in discussion of DAZN here is that it's all been within the context of boxing, naturally enough given that this is a boxing forum. If you see DAZN's output in Germany or Japan however it's clear that they're banking on a much broader range of sports being available. It will be expensive to get the biggest US sports, but they may be banking on a changing demographic making some hitherto minority interest sports more compelling.

I'd be very interested at seeing the market research they've undoubtedly embarked on prior to entering this market. That would probably tell you a lot about what product mix may be sufficient to give them the required acquisition momentum. One thing is for sure, boxing on its own will not be enough, however good a job Hearn can do with his part of the picture.

[Beercules]

Bounce TV.


Never heard of that channel before

[NEETzsche]

From Al Haymon's perspective it didn't fail at all, he's the most powerful man in boxing now. From a fan's perspective, it didn't live up to its hype because they didn't change their matchmaking model to correspond with their higher budget. They could have used that money to put on great show after great show but instead it was essentially business as usual except on a different network, and with fighters now being paid more to keep doing the same thing they always were, it has had an inflationary effect on the sport, making the big fights even more difficult to put together

[Boxfan83]

PBC failed? Damn i knew i shouldnt have went to bed early last night...