Originally posted by Butch.McRae
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as you mentioned...individual sports are much easier to sell....and even basketball...you can sell a kid a pair of sneakers and he doesnt even have to use them to play...some wear them as fashion or to school...plus you can pick up a basketball and entertain yourself
football is not a sport one can participate in alone....and kids arent wearing football cleats with their regular school clothes...with football players they are usually relegated to selling some practice shorts/shirts type stuff like nike and underarmour
its easy to sell a middle aged guy a piece of golf equipment...and its easy to sell a 12 year old something basketball related
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