The recent WBO interim featherweight title fight between Carl Frampton and Nonito Donaire highlighted the fact that boxers don't always have to hurl abuse, insults, and tables in order to hype up a fight. Frampton-Donaire was marketed on mutual respect, and the two men even met up after the fight to share a drink and swap stories, referring to each other as friends for life after getting to know one another over the duration of the build-up and fight.
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