I thought it was harder to put on these types of events cuz Toughman (which this is more or less just with new branding) has almost disappeared nowadays. Thought they could only do this in a handful of states now.
I remember Toughman had some decent trajectory at one point. They had that TV show for awhile + I remember ordering a Toughman PPV one time lol. Had Butterbean (pre-pro boxing career) + some diabetic cat who won the whole thing iirc.
So there is potentially upside for this sorta event done well, but idk that its "the next UFC" like that creepy money grabbing mfer stated who runs it.
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