By Tris Dixon - Styles make fights but personalities make attractions. It's long been known that little sells in boxing like conflict, grudges and vendettas that can only be settled in one place the prize ring. It is why there is more money on the table for B-list fighters who play the bad guy and talk smack than A-list fighters who could not care less if they are popular, whether they have a large social media following or court any kind of controversy...
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