Comments Thread For: Muhammad Ali Ent. Sues FOX For $30 Mill Over Super Bowl Ad

[BIGPOPPAPUMP]

Muhammad Ali Enterprises on Tuesday filed a $30 million federal lawsuit against Fox Broadcasting Company, claiming Fox used without permission the late boxer's identity in a video that aired just before its broadcast of the Super Bowl last February. In the lawsuit filed in Chicago, Muhammad Ali Enterprises contends that Fox used Ali's "name, image and likeness as the centerpiece of its three-minute promotional video" before its broadcast of the game that attracted a national audience of 111 million viewers.
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[Lester Tutor]

First!!!!!

[Madison Boxing]

the guys dead and buried, how can you have ownership of his rights when hes six foot under? the american sueing culture is crazy.

[Rip Chudd]

Ah sueing, the American way

[gntsfan84]

the guys dead and buried, how can you have ownership of his rights when hes six foot under? the american sueing culture is crazy.

Your intellectual property rights remain with you after death.

[.:: JSFD26 ::.]

Ah sueing, the American way

**** is ridiculous in this country. If someone farts and makes you uncomfortable can you probably sue them and win too.

[GGG Gloveking]

I see a flaw in Ali Enterprise thought process. They are valuing Ali's likeness according to what Fox could get for airtime. I feel they should be valuing Ali's likeness according to what they would have typically gotten for licensing of his likeness.

I have to imagine that figure is substantially less than $30M

[Pigeons]

Fox Entertainment Group had a net income of $4.98B last year. They'll be fine.

This is the equivalent of getting a $1000 paycheck and then throwing $0.60 into a homeless man's cup.

A drop in the bucket.

[Butch.McRae]

I wonder who owns Ali's likeness now. Last I checked his rights were owned by SFX. But I'm sure they've been sold off by now (I think SFX filed bankruptcy some time ago).

[Beercules]

I always wanted to sue somebody.