Comments Thread For: Canelo-GGG: Not a Smashing Success on PPV; Not a Bust, Either

[THEFRESHBRAWLER]

Canelo is where Mayweather was in his early 800k+ PPV butyrate days. Floyd didn't all of a sudden hit 4.4 and 4.6 right after DLH. He got his 2million plus vs DLH because DLH was already a mega star. Canelo hitting 2million+ vs Floyd was a similar scenario for Canelo against a big PPV star.


Floyd was kind of an anomaly with his undefeated record and ability to play the villain that people wanted to see beaten. Remember, Floyd wasn't hitting 2million+ automatically every fight. He had his 1.2mil Maidanas, Guerreros and 400k Bertos. Those were never going to be what May/DLH-Canelo-Pacman-McGregor were. May/Cotto-Mosley did 1million+ because of their own names combined with Floyd's star power.

The way I see it when it comes to PPV buys:

MayPac:
Mayweather the fighter - 800k
Pacman the fighter - 600k
Mayweather's undefeated record and wanting to see him lose - 400k
Both being considered the best two P4P in their generation - 500k
Pacman's popularity (good or bad) outside of the ring - 300k
Mayweather's intrigue (good or bad) outside of the ring - 200k
Casual fans simply "hearing" about May vs Pac "possibly" happening for years - 200k
Anticipation for THIS fight FINALLY being made - 300k
No other BIG FIGHT competition near this level to steal PPV buys - 300k
Marketing as The Fight of the Century - 300k
Built in "good fight" boxing fan PPV buyers - 300k
Built in "big fight" casual fight fan PPV buyers - 200k
FOMO - 200k

Canelo and Golovkin don't have half of the intrigue, record, history, worldwide appeal as MayPac. MayPac have also been the best two fighters P4P for like a decade. Canelo and Golovkin, despite what DLH wants you to believe, was impacted by MayMac PPV. They simply haven't captured the public the way MayPacMac have over the years.

If Golovkin had the same star power as Canelo, we'd be talking 2.2million. On top of that, If Canelo was undefeated, we'd be talking 2.6million. On top of that, If Golovkin had knocked Jacobs and Brook out cold, we'd be talking 2.8million. On top of that, if Canelo and Golovkin had been dominating in big fights vs other HOF fighters for 5+ years, we'd be talking 3.2 million. On top of that, if they had been the best two P4P fighters for the past 10 years, we'd be talking 3.8million. On top of that, If MayMac hadn't just happened for $99.99HD, we'd be talking 4+million.

The fight did great PPV buys. While it was being called "The REAL Fight"...which it was...it was never going to be the star power of Floyd and Pacman. History and dominance has been on their side for over a decade.

It takes two and many more factors.

Floyd this Floyd that. Blah blah blah. Canelo will never be as big as Floyd.

[Scipio2009]

Forgot to add being American does have its advantages... being hated too!!! I was one of those people that bought his fights hoping he would lose... even though I knew it would be a typical boring mayweather figth... but yes you are right... In order for canelo to get mayweather kind of numbers he would have to learn English, Be a smack talker, be in the eye of the public in a negative way outside the ring (act like a criminal), buy women, be a complete disrespectful maniac to even his father and mother, wife, and kids!!!! Being ****** or true to the game is a huge plus!! All of the above are things Canelo will never do!!!

All he needs is to be conversational, even if it comes with some stumbles, in English.

That way, he can do the ESPN/sports circuit, the radio circuit, the fluff circuit (Kimmel/Live with Kelly, etc), and other press shops, with the buying public seeing the words come from him and not someone speaking for him.

He gets that direct fan-to-star connection and the charisma that he has with the Spanish-speaking audience will translate to a degree.

Get his English to about where Juan Manuel Marquez was able to get, and you can run him out there like the Mexican Sugar Ray Leonard.

[Lou Cipher]

Dude, why do you always bring Ward up? every post you somehow find a way to speak bad of him.

It's **** heads like you that make these coward Boxers able to get away with ducking dodging and corruption of paying off judges to "win" fights he clearly lost. The disturbing part is that you DONT bring coWard up and let the world know you wont support his destruction of the sport and ultimate cowardly quit job. Get off my message boards unless youre willing to make the sport better instead of sitting around like a fat ass sucking coward balls.

[cally93]

1-1.3+ million buys for two guys who are not crossover stars, not known to the casual masses, is an undeniable success in my view.

[filup79]

comical how the writer of this article in a subliminal manner arranges Mayweather as the top PPV star... People who know, will see that it takes two to tango.... You put Canelo in there with the likes of Mcgrero, Pacquiao, Dela Hoya, Cotto, You get the same numbers probably even more... too bad for canelo he is in a era where there are no opponents with mainstream recognition like the previous generation...

I wouldn't say that cause Oscar fought the big names like Mosely, Trinidad, Hopkins, Chavez, Vargas and Whitaker and so on and he only sold a million PPV twice, against Trinidad and Hopkins. His last two PPVs were against Manny and Floyd and they both did over a million PPVs. For 19 PPVs in his career he did a million 4 times, 2 of them thanks to Manny and Floyd who ended being bigger PPV stars than Oscar. Both Manny and Floyd sold over a million with Cotto, yet Canelo didn't. Canelo isn't as big as everyone thinks he is.

[MexicanStyle#1]

I wouldn't say that cause Oscar fought the big names like Mosely, Trinidad, Hopkins, Chavez, Vargas and Whitaker and so on and he only sold a million PPV twice, against Trinidad and Hopkins. His last two PPVs were against Manny and Floyd and they both did over a million PPVs. For 19 PPVs in his career he did a million 4 times, 2 of them thanks to Manny and Floyd who ended being bigger PPV stars than Oscar. Both Manny and Floyd sold over a million with Cotto, yet Canelo didn't. Canelo isn't as big as everyone thinks he is.

It's a whole different market now and it was different during the Oscar de la hoya era and it was during the Mayweather era... the technological advancement through social media and the evolution of society is rapidly changing each year... the market now reaches people in remote, isolated areas you would not be able to reach during the Oscar golden days.... there are way to many factors involved for those numbers... anyway, Mayweather can arguably be labeled as the continuation of Oscar's success.... Mayweather did not become as relevant until he fough oscar and continued to ride the wave Oscar left behind!!!!

[ironmt]

Is that your breath or did the toilet burp?

LMFAO at your avatar. aboutfkntime Is the biggest piece of $h!t on this board. Anything toilet related fits him perfectly.

[chepboxingking]

It's **** heads like you that make these coward Boxers able to get away with ducking dodging and corruption of paying off judges to "win" fights he clearly lost. The disturbing part is that you DONT bring coWard up and let the world know you wont support his destruction of the sport and ultimate cowardly quit job. Get off my message boards unless youre willing to make the sport better instead of sitting around like a fat ass sucking coward balls.

LOL the fact that the post could have nothing to do with Ward, yet you somehow find a way to bring him up is disturbing! you probably have a stain on the W of your keyboard. Ward hasn't lost a fight since he was 12 years old!! If you can't see his greatness, you're a biased clown who comes on here trolling.

[Floyd is TBE]

97G and Canelo fans were predicting 2 or 3+ million buys. Don't give me that huge "success crap". There were extremely high expectations, this fight didn't meet them. And the rematch will struggle to crack one million buys after the ending left a sour taste left in the mouths of fans. You had Teddy Atlas and Stephen A Smith calling boxing corrupt on live television while millions of casuals and potential fans were watching. The fight that was going to save boxing did the same numbers as Floyd vs Ortiz. This was the last big PPV fight boxing had left and if these are the best numbers it could do, then boxing is doomed as a mainstream sport unless something changes soon.

On paper, 1.3 might seem like a moderate success, but considering the expectations and the aftermath, I think this fight was a failure. The worst part is that neither mans stock rose from this fight.

[Jkp]

A shame ortiz doesn't have the resources of AJ to get around the drug testers.