It was not a flop. 1.3 is great considering Canelo is still growing into a big star and Golovkin, while the best fight at 160lbs, isn't a mega-star on the PPV scale.
Canelo is where Mayweather was in his early 800k+ PPV butyrate days. Floyd didn't all of a sudden hit 4.4 and 4.6 right after DLH. He got his 2million plus vs DLH because DLH was already a mega star. Canelo hitting 2million+ vs Floyd was a similar scenario for Canelo against a big PPV star.
Now Canelo is in that stage where he'll be jumping between 800k and 1.3million until there is that one major fight that we don't even know of yet to rival that 2-3million+ realm. Canelo's Pacquiao or McGregor is out there somewhere and we don't know who that is yet. Golovkin to Canelo is more akin to Marquez to Pacquiao.
Floyd was kind of an anomaly with his undefeated record and ability to play the villain that people wanted to see beaten. Remember, Floyd wasn't hitting 2million+ automatically every fight. He had his 1.2mil Maidanas, Guerreros and 400k Bertos. Those were never going to be what May/DLH-Canelo-Pacman-McGregor were. May/Cotto-Mosley did 1million+ because of their own names combined with Floyd's star power.
The way I see it when it comes to PPV buys:
MayPac:
Mayweather the fighter - 800k
Pacman the fighter - 600k
Mayweather's undefeated record and wanting to see him lose - 400k
Both being considered the best two P4P in their generation - 500k
Pacman's popularity (good or bad) outside of the ring - 300k
Mayweather's intrigue (good or bad) outside of the ring - 200k
Casual fans simply "hearing" about May vs Pac "possibly" happening for years - 200k
Anticipation for THIS fight FINALLY being made - 300k
No other BIG FIGHT competition near this level to steal PPV buys - 300k
Marketing as The Fight of the Century - 300k
Built in "good fight" boxing fan PPV buyers - 300k
Built in "big fight" casual fight fan PPV buyers - 200k
FOMO - 200k
Canelo and Golovkin don't have half of the intrigue, record, history, worldwide appeal as MayPac. MayPac have also been the best two fighters P4P for like a decade. Canelo and Golovkin, despite what DLH wants you to believe, was impacted by MayMac PPV. They simply haven't captured the public the way MayPacMac have over the years.
If Golovkin had the same star power as Canelo, we'd be talking 2.2million. On top of that, If Canelo was undefeated, we'd be talking 2.6million. On top of that, If Golovkin had knocked Jacobs and Brook out cold, we'd be talking 2.8million. On top of that, if Canelo and Golovkin had been dominating in big fights vs other HOF fighters for 5+ years, we'd be talking 3.2 million. On top of that, if they had been the best two P4P fighters for the past 10 years, we'd be talking 3.8million. On top of that, If MayMac hadn't just happened for $99.99HD, we'd be talking 4+million.
The fight did great PPV buys. While it was being called "The REAL Fight"...which it was...it was never going to be the star power of Floyd and Pacman. History and dominance has been on their side for over a decade.
It takes two and many more factors.
Canelo is where Mayweather was in his early 800k+ PPV butyrate days. Floyd didn't all of a sudden hit 4.4 and 4.6 right after DLH. He got his 2million plus vs DLH because DLH was already a mega star. Canelo hitting 2million+ vs Floyd was a similar scenario for Canelo against a big PPV star.
Now Canelo is in that stage where he'll be jumping between 800k and 1.3million until there is that one major fight that we don't even know of yet to rival that 2-3million+ realm. Canelo's Pacquiao or McGregor is out there somewhere and we don't know who that is yet. Golovkin to Canelo is more akin to Marquez to Pacquiao.
Floyd was kind of an anomaly with his undefeated record and ability to play the villain that people wanted to see beaten. Remember, Floyd wasn't hitting 2million+ automatically every fight. He had his 1.2mil Maidanas, Guerreros and 400k Bertos. Those were never going to be what May/DLH-Canelo-Pacman-McGregor were. May/Cotto-Mosley did 1million+ because of their own names combined with Floyd's star power.
The way I see it when it comes to PPV buys:
MayPac:
Mayweather the fighter - 800k
Pacman the fighter - 600k
Mayweather's undefeated record and wanting to see him lose - 400k
Both being considered the best two P4P in their generation - 500k
Pacman's popularity (good or bad) outside of the ring - 300k
Mayweather's intrigue (good or bad) outside of the ring - 200k
Casual fans simply "hearing" about May vs Pac "possibly" happening for years - 200k
Anticipation for THIS fight FINALLY being made - 300k
No other BIG FIGHT competition near this level to steal PPV buys - 300k
Marketing as The Fight of the Century - 300k
Built in "good fight" boxing fan PPV buyers - 300k
Built in "big fight" casual fight fan PPV buyers - 200k
FOMO - 200k
Canelo and Golovkin don't have half of the intrigue, record, history, worldwide appeal as MayPac. MayPac have also been the best two fighters P4P for like a decade. Canelo and Golovkin, despite what DLH wants you to believe, was impacted by MayMac PPV. They simply haven't captured the public the way MayPacMac have over the years.
If Golovkin had the same star power as Canelo, we'd be talking 2.2million. On top of that, If Canelo was undefeated, we'd be talking 2.6million. On top of that, If Golovkin had knocked Jacobs and Brook out cold, we'd be talking 2.8million. On top of that, if Canelo and Golovkin had been dominating in big fights vs other HOF fighters for 5+ years, we'd be talking 3.2 million. On top of that, if they had been the best two P4P fighters for the past 10 years, we'd be talking 3.8million. On top of that, If MayMac hadn't just happened for $99.99HD, we'd be talking 4+million.
The fight did great PPV buys. While it was being called "The REAL Fight"...which it was...it was never going to be the star power of Floyd and Pacman. History and dominance has been on their side for over a decade.
It takes two and many more factors.
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