When the clash between Kazakhstan's Gennady Golovkin, the undefeated middleweight world champion, and Mexico's Canelo Alvarez was announced last May, for about a month the showdown was being billed as the 'Fight of the Year'. But in June, the Mayweather-McGregor fight was announced and the outspoken fighters commanded the media spotlight, helped along by a four-city international media tour that stretched across three countries.
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