The best thing they did was set it for Sunday arvo local time, it has no competition in Brisbane at all and will get lots of people going for something to do, and it makes prime time US, so that part of the promotion will work great.
I live 2hrs away and I haven't heard much at all, but my wife who is on the coast said they been hammering it on TV which I don't watch a lot off. Making the fight free in the US has saved it from being major flop.
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