They aren't on the list.
This year’s list therefore omits the likes of Usain Bolt, Lionel Messi and Cristiano Ronaldo, who were each considered to have reached their commercial peaks after years at the pinnacle of world sport.
This list for athletes who they predict will become the most marketable in the next 3 years. Messi and Ronaldo are already at their peaks.
This year’s list therefore omits the likes of Usain Bolt, Lionel Messi and Cristiano Ronaldo, who were each considered to have reached their commercial peaks after years at the pinnacle of world sport.
This list for athletes who they predict will become the most marketable in the next 3 years. Messi and Ronaldo are already at their peaks.

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