Now you mention it, i haven't really noticed guys like Frank Warren ect use songs like that i don't think mate.
I think it's something Hearn has done well when selling his fights. He has made his cards into a kind of 'night out'.
So those songs, the feeling create a buzz and atmosphere. There's a lot of people going to the boxing now who haven't been before as they see it on tv, think it looks fun and want to get involved.
Hearn has been pretty clever about how he's sold his shows via SKY. He can appeal to casual fans, while Boxnation just seems to say 'here is the fights we've got..now watch them''
. I do love boxnation though to be fair.
If i'm not mistaken, Hearn and Matchroom do the darts over here as well. Other guys will be able to tell you more about that than me as i'm not a darts fan.
I think they have a similar set up with songs that try get the crowd's spirits lifted.
They try to make it a fun night out etc to get people to come back.
I think it's something Hearn has done well when selling his fights. He has made his cards into a kind of 'night out'.
So those songs, the feeling create a buzz and atmosphere. There's a lot of people going to the boxing now who haven't been before as they see it on tv, think it looks fun and want to get involved.
Hearn has been pretty clever about how he's sold his shows via SKY. He can appeal to casual fans, while Boxnation just seems to say 'here is the fights we've got..now watch them''
. I do love boxnation though to be fair.If i'm not mistaken, Hearn and Matchroom do the darts over here as well. Other guys will be able to tell you more about that than me as i'm not a darts fan.
I think they have a similar set up with songs that try get the crowd's spirits lifted.
They try to make it a fun night out etc to get people to come back.
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