After some ups and downs in the last few years, Golden Boy Promotions CEO Oscar De La Hoya feels strongly that his brand is back on top as the premier promotional company in boxing. On September 16th, Golden Boy will be the lead promoter for the biggest boxing event of the year when Saul "Canelo" Alvarez (49-1-1, 34 KOs) challenges IBF, IBO, WBA, WBC middleweight champion Gennady Golovkin (37-0, 33 KOs).
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