THAT's how you promote.
Sure, it looked a little clunky and awkward but that's cos this is boxing and this sport doesn't really know how to market and promote itself.
But with all those eyeballs, you announce a fight like that - Canelo directly calling out Golovkin, a GGG promo on the screen, Seven Nation Army playing, the walk-out.
That was badass. Now it makes sense why GBP didn't want them to take the Saunders fight.
I understand we are boxing fans and are nature is to be miserable and cynical - but let's acknowledge that was great.
Or would you rather a press release to website to announce the fight?
Sure, it looked a little clunky and awkward but that's cos this is boxing and this sport doesn't really know how to market and promote itself.
But with all those eyeballs, you announce a fight like that - Canelo directly calling out Golovkin, a GGG promo on the screen, Seven Nation Army playing, the walk-out.
That was badass. Now it makes sense why GBP didn't want them to take the Saunders fight.
I understand we are boxing fans and are nature is to be miserable and cynical - but let's acknowledge that was great.
Or would you rather a press release to website to announce the fight?
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