Boxnation Before the bell: Gervonta Davis vs. Liam Walsh
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I'm a fan of all these lil shoulder programming things, but wtf that seemed like a Floyd thing more than a Davis & Walsh thing lol. Thats bs. They need to hype the actual guys fighting & get you emotionally invested in Davis & Walsh not Floyd.Comment
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Floyd will always be used to sell his fighters fights. Hell, he's used to sell fights of fighters he has no affiliation with.Comment
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Its a piece of the puzzle for Mayweather promotions sure, but the goal with shoulder programming like this should be to get you emotionally invested in the guys fighting. Floyd won't be in the ring when these two fight & this video did nothing to get anyone excited to see this fight. Sh^t man I think Warren got more camera time than Walsh got in this video lol.Comment
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At the end of the day, the fight is here in the UK and nobody here even knows who Liam Walsh is, never mind Davis. The average casual fan has never heard of Walsh here. Basically if you're not a Hearn fighter on Sky, you get very very little media attention in the UK for a boxer these days.
So BoxNation and BT are now working together and trying to market their fights to a bigger audience but they've got two fighters that barely anybody knows, so they're obviously going to focus on the fact Floyd is involved. They have very little else to work with in terms of promoting the fight, but if it gets people interested and watching, it can only be good for the fighters on the card. Everyone has to start somewhere getting into boxing, and if it takes using Floyd as the selling point to get people's attention, so be it.Comment
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