Eubank's ITV deal was the perfect move except for it being on PPV

[SugarRayCurtain]

Big name in Eubank Jnr, a suprisingly good undercard even though the main event is lackluster but the fact that its on one of the main TV networks in the UK reaching millions of homes is really a great thing.

If there was no PPV and was on air for free I have no doubt this event would be a monumental success in british boxing which would open the gate for other fighters to fight on the platform.

This fight would have been 100% better in the long term for the Eubanks had it been free to air, because if he impresses his future fights would be PPV and the casual fan would be more likely to buy it.

[Lester Tutor]

Haymon knew how to consult for this ITV initiative on the down low. Television Sports Metrics and Advisory.

[iamboxing]

Agree, should have made all events free till it built ratings up.The broadcasting is much different now than it was back in the 90s...no one remembers that far back especially casuals. Some probably think Nigel vs Eubank was on BBC

[*TonyMontana*]

Agree, should have made all events free till it built ratings up.The broadcasting is much different now than it was back in the 90s...no one remembers that far back especially casuals. Some probably think Nigel vs Eubank was on BBC

First fight I ever watched was benn-eubank on ITV
I was about 6