Why doesn't Boxing take advantage of the Super Bowl?

[MasterPlan]

Would seem like a genius thing to do right? Have a fight (maybe not a major fight but somewhere in the middle) either the night before the big game or that weekend before.

For example, the game is in Houston this year. They could have had one of the Charlo Brothers in a fight.

Same with the Final Four. They know where the locations for these things are months (if not a year) in advance.

[LA_2_Vegas]

Would seem like a genius thing to do right? Have a fight (maybe not a major fight but somewhere in the middle) either the night before the big game or that weekend before.

For example, the game is in Houston this year. They could have had one of the Charlo Brothers in a fight.

Same with the Final Four. They know where the locations for these things are months (if not a year) in advance.

Seriously- it seems like there used to be fights scheduled in between or around the Super Bowl but not lately. The same thing goes for the federal holidays like Memorial Day, July 4, Labor, NYE. UFC snatched up those PPV dates

[MasterPlan]

Seriously- it seems like there used to be fights scheduled in between or around the Super Bowl but not lately. The same thing goes for the federal holidays like Memorial Day, July 4, Labor, NYE. UFC snatched up those PPV dates

Okay, maybe it used to be the norm. I wasn't watching in the 80s, 90s and early 2000s.

[bluebeam]

Okay, maybe it used to be the norm. I wasn't watching in the 80s, 90s and early 2000s.

Frampton vs santa cruz 2 is the weekend before the super bowl.

[Redd Foxx]

You mean, in the same city?? Can you imagine trying to find a hotel, parking, or even negotiating traffic to a fight within a week of the Superbowl? Forget it. A lot of boxing fans would not bother and then you're stuck appealing to the superbowl crowd, as if they don't have enough planned. Too much of a good thing.

[Holystroke3]

The time slot directly after the Super Bowl would be huge. Spence-Bundu did 6 million right after the Olympic gold medal basketball game

[jmrf4435]

Would seem like a genius thing to do right? Have a fight (maybe not a major fight but somewhere in the middle) either the night before the big game or that weekend before.

For example, the game is in Houston this year. They could have had one of the Charlo Brothers in a fight.

Same with the Final Four. They know where the locations for these things are months (if not a year) in advance.

Not sure if this type of marketing works. Is the idea that people would by fight tickets due to being geographically close to the boxing match? That are attennding the other event? Or, co host???

This could back fire. In the sense the basketball event will take over completely drying out the sales of boxing tickets for that event.

[Scipio2009]

Would seem like a genius thing to do right? Have a fight (maybe not a major fight but somewhere in the middle) either the night before the big game or that weekend before.

For example, the game is in Houston this year. They could have had one of the Charlo Brothers in a fight.

Same with the Final Four. They know where the locations for these things are months (if not a year) in advance.

Because, boxing, in the structure that it's been set in since the late 80's, hasn't been positioned to take advantage of events like the Super Bowl.

Not sure how much of a fan of football you are, but the Super Bowl, almost literally, sucks up all the sports-related oxygen for the two weeks before; to try and sell sports fans on a boxing card (on premium cable or PPV) is throwing good money after bad, imo.

Still, that could change in the near future, especially if things work out with the experiment.

Staging Errol Spence Jr's fight to go with the coverage of the ed of the Olympics could become a thing that gets replicated.

CBS has the rights to NCAA basketball tournament, from the Sweet Sixteen through the finals (in addition to playing rotating host to the Super Bowl); if CBS/Showtime ends up being the channel to lock up the main content deal with PBC, there's no doubt in my mind that CBS will work to cross-promote the content in their fold.

The biggest fights will still look to have their builds where their fight is the main focus, but fights like Errol Spence's (top prospect/fringe top challenger in a serious fight) would fit in rather well under such spectacle events, imo.