ODLH is actually a master class boxer (who put on clinics) in his own right and was a PPV star so it can be done. But it's a hard one for Loma because he doesn't really have a huge fan base so it's all about how to promote him in the right way. He has to learn and speak English fluently, keep winning obviously, right match-ups, and a catchy nickname that sells, like Pacquaio's "the PAC-MAN." It wouldn't hurt to market him to the big Hispanic/Latin audiences like Mexico and Puerto Rico, the Philippines is huge as well and possibly the UK. Wladdy Klitschko was very successful in Germany so there's that spot too.
Can Loma ever become a PPV attraction?
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