Why would the Frampton-Santa Cruz winner bother with even talking to Bob Arum when there are already bigger better fights on easier terms?
Gary Russell Jr, Lee Selby, and the Cuellar-Mares winner are all barnburner showdowns for Showtime.
-Frampton vs Selby in the UK (aired on Showtime International and likely also on Sky Sports) is a really good way to take both guys back to their UK markets
-Frampton vs Russell Jr may not end up being the greatest fight, but a title unification bout is strong enough to get it's own standing for a Showtime broadcast.
-Frampton vs Cuellar is also the type of boxer vs puncher matchup that generally ends up producing a good fight.
-Santa Cruz vs Cuellar/Mares are both utter firefights, and Santa Cruz's name in SoCal is big enough to turn Selby and Rusell Jr into good event with great matchups.
Arum, as is the case with most of his fighters, knows that he's got nothing else to offer Donaire at 126, so of course he's "willing", lol
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