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“Canelo has been around,” Walker told ******.com on Thursday. “If it was his first fight (on PPV), we might say, ‘Maybe you don’t want to do that. You need wider exposure.’ But he’s had some momentous fights – (Floyd) Mayweather for example. So the public knows him and knows what he brings. And whenever Golden Boy wants to put Canelo on pay-per-view, we would never disagree. Canelo has a history of delivering business (on PPV).” Speaking of HBO’s cable, phone and satellite distributors, who have all invested in promoting the matchup, Walker said, “They expect that the public will actually want to see this.”
“He brings a record with him, he brings credentials and it’s been our job to make sure people know about him, which we along with the cable and satellite distributors have done,” Walker said. “The public has to have some kind of emotional attachment to want to pay that extra (64.99). They have to care.”
Gennady Golovkin has emerged as an intriguing pay-per-view experiment. His bout with David Lemieux on HBO PPV generated roughly 150,000 buys in October; Walker said that Golovkin needed the right type of opponent, such as Canelo, for those numbers to rise.
“GGG has worked hard to overcome in America the fact that he’s a foreign fighter and he didn’t have the natural buildup that American fighters have of going through the Olympic and being on local TV,” Walker said. “But he and his manager have done a fantastic job of staying busy, going to LA and New York, meeting with the fans, doing everything possible to make sure the fans know that he’s a committed fighter. So I think he’s very viable as a pay-per-view fighter. But you have to find an opponent that the public thinks is going to be competitive with GGG.”
As for a bout between Canelo and GGG, Walker pegged that as a surefire success on PPV. “Once Golden Boy is ready to make that fight,” he said, “we’ll be more than happy to discuss with them all the details.”
https://goo.gl/aPv5h3
“He brings a record with him, he brings credentials and it’s been our job to make sure people know about him, which we along with the cable and satellite distributors have done,” Walker said. “The public has to have some kind of emotional attachment to want to pay that extra (64.99). They have to care.”
Gennady Golovkin has emerged as an intriguing pay-per-view experiment. His bout with David Lemieux on HBO PPV generated roughly 150,000 buys in October; Walker said that Golovkin needed the right type of opponent, such as Canelo, for those numbers to rise.
“GGG has worked hard to overcome in America the fact that he’s a foreign fighter and he didn’t have the natural buildup that American fighters have of going through the Olympic and being on local TV,” Walker said. “But he and his manager have done a fantastic job of staying busy, going to LA and New York, meeting with the fans, doing everything possible to make sure the fans know that he’s a committed fighter. So I think he’s very viable as a pay-per-view fighter. But you have to find an opponent that the public thinks is going to be competitive with GGG.”
As for a bout between Canelo and GGG, Walker pegged that as a surefire success on PPV. “Once Golden Boy is ready to make that fight,” he said, “we’ll be more than happy to discuss with them all the details.”
https://goo.gl/aPv5h3
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