Ward-Brand averages 742K viewers on HBO
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... and yes: the numbers are somehow OK -- given the context and the level of opposition.Comment
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Ward's a premier fighter and should be doing much higher than that, but August is a bad time of year for boxing.
I don't think the general audience could tell any difference going in between Brand and Barrera or even Edwin Rodriguez.Comment
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Ward 742K, Kovalev got like 320K in his last bout... this is going to bomb horribly on PPV. If the fight sucks as well, it will probably hurt both fighters careers going forward.
I'm going to predict it does about 150K PPV Buys if they're very lucky. Maybe a bit higher depending on how much they decide to promote it. But obviously the whole "P4P no.1 vs. P4P no.2" angle isn't working.Comment
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