The fight's nowhere near as big as you want to think it'll be, and the scale of the event won't be due to Golovkin bringing a ton of business to the fight; if Golovkin demands $4m, he gives up any rights to the upside on the PPV.
Yeah it's only the biggest fight in the sport right now...
Believe the marketing schtick if you want; no one is sure how good Golovkin is, and the man is already 34 years old.
If he gets washed in the fight, everyone would let it be known that he was a "Great Hope" and tricked the public with his careful matchmaking.
Doesn't matter what you or I believe, it's still the fight everyone wants to see... There's no other fight in boxing that will sell more tickets or PPV other than probably the May-Pac rematch..
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