Where is the hype for Shawn Porter vs Keith Thurman?
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Combination of factors why there is little buzz
1. This is not a mega fight neither guy is considered the true champ at 147 it's basically just a good fight with a top 5 ranked welterweight vs a top 6-10 ranked welterweight. It's definitely not a fight to decide who is the best welterweight in the world. Porter already lost to Brook and Thurman hasn't fought anybody. Both are listed behind Manny, Bradley and Brook on most people's welterweight rankings. And neither Thurman/Porter are a big star with a large fanbase.
2. Having sham promoters for Haymon fights has hurt these events. Haymon went from a world class number 1 promoter like Golden Boy to these small 3rd rate promoters who collect a standard fee and have no incentive to do a good job. They don't have any of the fighters signed so they can't speak on future plans for these fighters and PBC/Haymon doesn't talk so it's left up to the fighters and their trainers to try and drum up interest for their fights on their own.
3. Canelo vs Khan almost broke twitter when it was released and has ****** up all the media attention and pushed this fight to the background.Comment
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This picture sort of sums up what I was saying. These guys are too friendly with each other. You'd think one's the groom and the other is the best man. They're two friends boxing not two enemies going to war. Still looking forward to the fight, but the lack of hype is due to the lack of animosity.
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This is a byproduct of PBC not investing in proper marketing. Instead of the over-inflated salaries, they should invested back into the business to setup for the future.
Too many companies just want to make that quick money only to go out of business because they didn't reinvest.
People may not like the hype HBO puts on their fighters but that's how you build value. If you don't you can never separate yourself from the packComment
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