What angle will be used to promote that ridiculous match up on May 7th?

[Boxfan83]

Oscar De La Hoya is a great promoter but how the hell does he promote a fight like Canelo vs Khan? What angle will he use??

[48cantCstraight]

White guy vs. ISIS

[johnm is...]

They're 2 top names with good following. It basically promotes itself. I know it's bullshit and I'm still buying it, lol.

[Tom Cruise]

The angle is: This guy is popular. This guy is popular. Here are a bunch of exciting highlights of their careers so far. Get hype.

(ps. Please nobody look up how much these guys weigh. Or their recent careers. Thanks.)

[Sweet Jones]

White guy vs. ISIS

Genuinely laughed out loud at this.

[Outworn]

180° straight line..

[baya]

White guy vs. ISIS

i too laughed out loud at this

[-PBP-]

No need to. It's a big fight that will sell itself. Just be a casual fan for a day and enjoy the buildup, fight and atmosphere.

[PK3434]

Canelo vs anyone probably already does at least 350k now. Khan is reasonably well known and will be delusional, awkward and brash in the build up. Not very hard to sell. Probably can do over 600k.

[FrankieBruno]

no need to promote it

it's already being talked out, yesterday was crazy

twitter, facebook, ig, on here, youtube

casuals love it...i know non boxing fans who are talking about it

the phonelines on boxing voice were jump packed so much so blog talk radio crashed