what made Canelo a Mexican Superstar?

[Lords]

his red head light skin image.

[M Bison]

His looks
Being a good boxer
Having a solid winning record

And Being Mexican

[-Hyperion-]

Canelo is not a star just because of his fights, he had the perfect look for the marketing machine to get behind him. I don't think you guys understand where his star power comes from at all...with a mexican fighter, you can't just take into account what americans have seen. He is a star in America because first, he was a star in Mexico.

During the late 90's, early 00's, the biggest network in Mexico took boxing to PPV and it really took a toll on the popularity of boxing in Mexico(3rd world country....take it to ppv.....nice thinking), which was already declining in the curve of JCC's career. Jorge Arce was part of a C-list celebrity reality show in Mexico and that's when the second biggest TV network in mexico snagged him and started the return of boxing to free tv with him as the face. But it took a while for them to really get people watching a lot.....it was probably in late 2006 when boxing really started to have good ratings and with it, the two biggest networks really started competing, but by this time you had Morales and Barrera on the way out, and Arce just wasn't that good. Marquez became the star but he is also an older guy, so the networks started searching for their big young up and comer, Azteca(2nd biggest network) had Top Rank and thus JCC Jr coming up and Televisa(biggest) needed their young star. By 2008, Canelo had earned some acclaim and Televisa went all in on him. You have to understand that Televisa is a huge network....biggest spanish speaking network in the world and the level of influence they have is huge....Canelo had the look that made him recognisable instantly and he was good enough, had power and usually ended fights explosively. It was a perfect match for them. Now, when something gets popular in Mexico, it carries over to the mexican-american community, and on top of that, because of the nostalgia it creates for mexican-americans to connect to mexican things(plus poserism) and the higher earning power they have, Canelo had a huge built in fanbase before even stepping to america. It was the perfect storm for Canelo, he had the right look to entice the biggest marketing machine, was good enough to not get derailed, is the right size for the american audience...in Mexico he is still very popular, but has no real credibility ever since his disgraceful performance versus Floyd(considering the marketing behind him was that he was the new JCC), but in America, he probably has kept a better reputation because the media were very lenient with him and his performance in the mayweather fight(consider how hard they've gone in on Pacquiao and Mayweather since that dud).

Lara could've derailed the train completely but he blew it....was the much better boxer, but failed to perform at the level required to end Canelo's run as an "elite" fighter.

Previous in depth post.

[KO MX]

No, word of mouth from Mexicans to the Pochos(americans with mexican ancestry) did it. Oscar really only needed to invest in a no brainer.

Canelo was to Televisa in Mexico what Rousey was to the UFC.

^^^^^ this
/thread

[ElMeroChingon]

Mexicans love Mexicans who don't look like the typical Mexican in the tv business

Explain what the typical Mexican looks like, lol

[MPX309]

His ATG Snake

[FBLM]

Its a combination, his looks, His age, His style.

No matter who you are you cant help but like a young person achieving goals that are usually achieved by older individuals. It holds firm to our belief that with hard work anything can be done.

[lopetego]

- Good looks
- charisma
- marketing
- the fact that mexico needs a promising young star now that Barrera, Morales are gone and Marquez is on his last legs
- a great resume for someone his age

and finally, talent and skills. He's a great combination puncher and probably the most creative out there if he gets momentum. He'll always struggle against movers because his cement feet, but he looks awesome against brawlers and sluggers

[GrandpaBernard]

- Good looks
- charisma
- marketing
- the fact that mexico needs a promising young star now that Barrera, Morales are gone and Marquez is on his last legs
- a great resume for someone his age

and finally, talent and skills. He's a great combination puncher and probably the most creative out there if he gets momentum. He'll always struggle against movers because his cement feet, but he looks awesome against brawlers and sluggers

You'll have to explain the charismatic part. I can see how he's likable to some people

Maybe it's a language barrier

[Trinidad_Fan]

Hype.

Next question.