Don't get me wrong I hate hypejobs. I see fighters everyday better than Adrien Broner but they can't stay out of jail, they have **** personalities and nobody wants to risk investing in them.
But combat sports needs hypejobs. It's not like team sports where fans can connect to a city, a logo and a mascot. Fans need to connect with the individual enough to pay money to see them fight. Winning isn't good enough in combat sports. It has a WWE aspect to it.
So because of that skills doesn't equal commercial success. That's where the hyoejob comes into play. The hype job has a personality or a look to put butts in seats. They aren't the best in the sport (some actually justify their hype to a degree).
But they bring so much attention to the sport, that they create opportunities for the more skilled, lesser known fighters to make good money and build their own selves up.
Perfect example, where would Maidana be today if Broner didn't exist? Would Holly Holm have ever made it to this stage without a rival hyoejob?
So instead of complaining.... Embrace the hypejob!
But combat sports needs hypejobs. It's not like team sports where fans can connect to a city, a logo and a mascot. Fans need to connect with the individual enough to pay money to see them fight. Winning isn't good enough in combat sports. It has a WWE aspect to it.
So because of that skills doesn't equal commercial success. That's where the hyoejob comes into play. The hype job has a personality or a look to put butts in seats. They aren't the best in the sport (some actually justify their hype to a degree).
But they bring so much attention to the sport, that they create opportunities for the more skilled, lesser known fighters to make good money and build their own selves up.
Perfect example, where would Maidana be today if Broner didn't exist? Would Holly Holm have ever made it to this stage without a rival hyoejob?
So instead of complaining.... Embrace the hypejob!
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