Waddell+Reed's PBC investment has lost 59% of it's value.
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Haymon helped Floyd, no doubt. But what other fighter has he made a star? None. In fact, his actions have ruined the star power potential of several of his fighters.Comment
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... At the beginning I was also worried by the "spread"...Will never work... They needed to lock down one channel and do a weekly program... Follow the blueprint of wwe or bellator
What they are trying to do, is give every channel a chance and hope one bites, but in reality, you can't build an audience when your on a random channel, at random times, on random days...
Pbc is on Saturday afternoons, Saturday nights, Friday nights, random weekday, all on different channels... Literally impossible to build an audience that way..
Bellator and wwe have built big followings because they are on the same channel, same time, same day every week.. Pbc needs to do the same
... But, in time, I stopped: it looks like some sort of an intricate market research which is more likely to serve some investors' goals rather than Haymon's business.Comment
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There is 100'cable channels.. Sports programming is the most valuable TV product..
Bellator, wwe, TNA, ROH, wnba, wsof, etc have all got TV deals..
It's not out of the realm that a global sport like boxing could land a TV deal..
I honestly see spikeTV giving them a deal for every Saturday night.. If Pbc had a weekly show on spike, they could build an audience and eventually stage PPVs, much like how wwe doesComment
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Not at the purses these guys would want. And you can't fit much of Haymon roster on Spike and ShowtimeThere is 100'cable channels.. Sports programming is the most valuable TV product..
Bellator, wwe, TNA, ROH, wnba, wsof, etc have all got TV deals..
It's not out of the realm that a global sport like boxing could land a TV deal..
I honestly see spikeTV giving them a deal for every Saturday night.. If Pbc had a weekly show on spike, they could build an audience and eventually stage PPVs, much like how wwe does
Dunno why the wwe comparison, that's not a sport and its marketed to kids.Comment
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Wwe maybe entertainment based, but the basic business model is identical..
Use a single channel weekly show to build a casual audience and sell them on a highly profitable PPv...
Both are selling a product that involves 2 guys fighting and trying to market PPv matchups.. One is scripted and one is not, but essentially the goal of each is the same thing.. To make the audience care enough to spend money to watchComment
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It's a lot easier when you're trying to sell packaged entertainment to kids vs an fringe sport like boxing. Let's face it, most fights are not entertaining, or only in spots. Even those we think are decent, casuals can't sit through like Garcia Peterson / Quillin Lee.Wwe maybe entertainment based, but the basic business model is identical..
Use a single channel weekly show to build a casual audience and sell them on a highly profitable PPv...
Both are selling a product that involves 2 guys fighting and trying to market PPv matchups.. One is scripted and one is not, but essentially the goal of each is the same thing.. To make the audience care enough to spend money to watchComment
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