PPV is a declining market. You mentioned Weidman, Rousey, McGregor, Jones...their cards are usually STACKED and HEAVILY promoted. They are scheduled perfectly usually as well. PPV is still big if you are a STAR. Look at Pac and Floyd, they were doing over a million and it didn't matter WHO they fought. Since 2013, Floyd has only done stellar numbers with Canelo/Pac.
PPV is still viable, but people are way more selective nowadays. Look at the UFC, you only mentioned the stars there. Look at their cards headlined by Aldo, Mighty Mouse etc, they do PITIFUL PPV numbers compared with their real stars yet they're P4P calibre fighters with great records. The UFCs brand doesn't automatically garner them a couple of hundred thousand PPV buys anymore.
It's all about the actual fight and promotion now. The card also has to be stacked well.
PPV is still viable, but people are way more selective nowadays. Look at the UFC, you only mentioned the stars there. Look at their cards headlined by Aldo, Mighty Mouse etc, they do PITIFUL PPV numbers compared with their real stars yet they're P4P calibre fighters with great records. The UFCs brand doesn't automatically garner them a couple of hundred thousand PPV buys anymore.
It's all about the actual fight and promotion now. The card also has to be stacked well.
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