It is, but it's the lowest common denominator of self promotion.
Basically they are reminding the public of who they are, in case the public failed to recognize them lol.
It's not just boxers, footballers also do it. That's all Zlatan Ibrahimovic ever says and I'm pretty sure no one fails to recognise him. There's a difference between arrogance and self belief and people allow their pre emtive dislike for a fighter make them further dislike that person as it gives them more ammunition against them.
It is annoying and stupid and you have to be incredibly conceited to do it. Mayweather is great and Cotto is very good. Khan and Broner aren't anything special. A boxer can talk anyway they want to but the third person talk makes them come off as an arrogant jerk.
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