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The only good bits in either of them were the intro and outro in the HBO episode. Everything else we've seen a hundred times before.
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HBO has been killing Showtime. The quality is just better. I saw both shows and HBO At Last was 10 times better then the trash Showtime aired on Sat. Showtime sold their soul to Haymon. Look at Showtime boxing calendar nothing scheduled besides the Mayweather fight. How Espinoza isn't fired yet is beyond me. He ruined so many relationships and destroyed Showtimeso rep and brand with all those mismatches in 2014 to make Haymon happy and Haymon still screws him over by taking all his fighters to PBC.Comment
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I enjoyed both At Last and Inside Mayweather-Pacquiao. Both are tilted toward each network's respective fighter, but that's to be expected.Comment
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I enjoyed both its boxing its good .Comment
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Numbers don't lie mayweather need pac. He's the bigger star.Comment
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Inside Mayweather vs Pacquiao [Showtime], has been featured on Showtime, Youtube, across the CBSSports family of outlets, and likely pushed by Mayweather.
Mayweather/Pacquiao At Last [HBO] is being pushed on HBO and Youtube.
You sit and look at the total viewership across all avenues (the money used to put together both programs is already spent anyway) and the viewership for Showtime's program dominates the viewership for HBO's program.Comment
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Please present the numbers to back up your claim. Boxingscene just wrote an article saying HBO is quadrupling Showtimes viewership ratings.Originally posted by Scipio2009 View PostComment
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Youtube (as of 12:21am PST, 4/26/2015):Originally posted by walakabro View Post
Inside Mayweather vs Pacquiao - Episode 1: nearly 2.6 million views
https://********/SiO6-5Qj4Zs
Mayweather/Pacquiao: At Last: nearly 1.2 million views
https://********/hF76dlQt23c
Inside Mayweather vs Pacquiao - Episode 2: nearly 250k views [20 hours old] https://********/10nI8r22wcw
And that's just through one outlet (not really willing, and doubt that it'd be possible, to chase down the relevant CBS-related numbers).
HBO is available in 36 million homes, while Showtime is available in 27 million homes; that reality isn't going to change anytime soon. Losing the fight audience to HBO's competing fight card for the night didn't help either.
Still, the point of producing a promo package (after all the money that gets put in it is spent) is to put that package in front of as many faces as you possibly can, to promote what you're trying to sell.
So what does Showtime do? They put the full package on YouTube/online before the Chavez-Fonfara fight, they feature the package/promo material within the first five icons of the main Showtime website, they break up the package into two parts to push on CBSSports.com, and news/commentary outfits take the full package and push it on their sites, in addition to a host of other efforts.
CBS/Showtime is aggressively expanded the exposure for their promo packages in a way that HBO doesn't seem willing to do, or frankly commit to doing.Comment
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