NEW YORK – Showtime Networks Inc. and parent company CBS Corporation have scheduled a broad range of programming and promotion across the Company’s diverse portfolio of media platforms in anticipation of the showdown between Floyd Mayweather and Manny Pacquiao on Saturday, May 2.
SHOWTIME Sports® is anchoring the charge with 13˝ hours of first-run shoulder programming, including its acclaimed documentary series INSIDE MAYWEATHER vs. PACQUIAO, classic fights and a comprehensive offering of digital assets.
In addition, the CBS Television Network will run promotional spots in primetime and late-night programming throughout fight week. This will be supplemented with marketing support and editorial coverage from CBS Sports Digital, significant coverage across CBS Sports Radio and a dozen CBS Radio stations throughout the country, and a robust schedule of shoulder programming and marketing support on CBS Sports Network. [Click Here To Read More]
SHOWTIME Sports® is anchoring the charge with 13˝ hours of first-run shoulder programming, including its acclaimed documentary series INSIDE MAYWEATHER vs. PACQUIAO, classic fights and a comprehensive offering of digital assets.
In addition, the CBS Television Network will run promotional spots in primetime and late-night programming throughout fight week. This will be supplemented with marketing support and editorial coverage from CBS Sports Digital, significant coverage across CBS Sports Radio and a dozen CBS Radio stations throughout the country, and a robust schedule of shoulder programming and marketing support on CBS Sports Network. [Click Here To Read More]
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